Posts Tagged grassroots

Illegal downloading ignites spark in Swedish election campaign

Until a few weeks ago the Swedish Piracy Party was unknown among most Swedish voters. Likewise few Swedes were aware of the upcoming elections to the European Parliament. The Pirate Bay verdict and the Telecoms Package changed all that.

On 14 April the founders of Pirate Bay, an internet file-sharing service, were sentenced to a year in prison and ordered to pay about 3 million euros in damages to entertainment companies for having violated copyright law. The verdict led to massive mobilization among Pirate Bay supporters in Sweden and elsewhere, claiming that the verdict was a declaration of war on a whole generation.

A few weeks later a mobilization on a similar scale took place ahead of the European Parliament’s second plenary vote on the Telecoms Package. Named in Swedish newspapers as ‘The battle about Internet’s future’, Brussels’ plan to cut off illegal downloaders from the internet (or 3 strikes and you’re out)  caused outcry among Pirate Bay supporters, Swedish politicians and open citizens rights groups. All of sudden the EU was hugging the media limelight in Sweden.

This combination of events played in to the hands of the Swedish Piracy Party.  From having had less than 1% support from Swedish voters, current estimates are that the party will get a seat in the next European Parliament, perhaps even two! More importantly the debate about illegal downloading and the future of the internet has been acting as a catalyst, raising the interest of the European parliamentary elections among ordinary Swedes. It remains to be seen if this interest will still be there on election day!

Add comment May 15, 2009

Can the net help companies plant roots in Brussels?

Modern Architecture and Bridge

Image by loungerie via Flickr

A post last week on the website Wired got me thinking about the use of grassroots in Brussels. The author highlights that GM has sought to use its own employees to lobby federal US policymakers for the money it needs to stay afloat as a company.

It reminded me of a recent dinner conversation about whether grassroots – digital or otherwise – can work in Brussels when conducted by corporations. The conversation was sparked by the Vattenfall campaign that has been running in PLux (see our recent post).

Principally our dinner conversation focused on two points:

  1. Whether contact from concerned individuals would have an effect in Brussels
  2. Whether it is acceptable for a corporation (as opposed an NGO) to undertake such a tactic

I’ve already argued, and continue to believe, that such contact can make a difference. In fact, I’ve even taken it to the extreme and argued that given our Brussels sensitivities about being in touch with citizens and the fact that direct contact with citizens is a relative novelty that it may be more powerful when done well.

Of course, when grassroots tactics have been used here they have tended to have been used by NGOs. Even a chemical-head like me has to take his hat off to the campaigns run by NGOs during REACH. Who could forget postcards featuring Barroso and Verheugen feeding chemicals to a baby through a test tube. Or delegations from the jam-making WI turning up in the European Parliament. Industry fights on fact, loses on emotion (again). Life ain’t fair, is it folks?

Thus, while I don’t buy the statement that just because it works in the US it can work here, I equally don’t buy that it can’t work here. It’s just going to be different. See some examples we’ve already featured in this blog (here, here and here). (more…)

7 comments November 18, 2008

EU receives petition of 1.294.997 signatures on disability rights

This morning saw the European Disability Forum hand over an EU wide petition of over a million signatures to the European Commission. The petition calls for stronger disability legislation in Europe. Under the new Reform Treaty:

“Not less than one million citizens who are nationals of a significant number of Member States may take the initiative of inviting the Commission, within the framework of its powers, to submit any appropriate proposal on matters where citizens consider that a legal act of the Union is required for the purpose of implementing the Treaties.”

Interestingly, the 1million4disability press release suggests that only around a sixth of the signatures were gathered online, perhaps reflecting the already strong network of the national NGOs who collaborated in the Forum. These groups presumably already have strong support bases who be motivated relatively easily to sign such a general statement that has a direct personal relevance to many of them.

There has been some debate about how easy gathering the requisite number of EU wide petitions will be. Well so far so good, the oneseat.eu campaign managed it and now so have the European Disability Forum. While 1 million may seem a lot of signatures, it is a mere 0.2 percent of the EU population and divided by 27 Member States around 37,000 signatures a piece. European organisations with strong national databases of supporters should be able to gather such numbers with a manageable amount of effort. For those who don’t have such ready-made networks, the internet should offer a platform for creating them given the right issue, resources and tactics.

Of course the question then becomes whether Brussels will listen? Clearly such a petition puts the issue on the Commission’s table. But it also helps if the people you are trying to influence actually have an ability to do something about the issue. The oneseat campaign faced the issue that only the unanimous agreement of the Member States can change the seat of the European Parliament. The Commission has no competence to act despite people power. Their petition probably in the end had a little effect on a problem that can only be solved by a rather large swallowing of gallic pride.

In the case of this new petition, things look more rosy. A Commission cabinet official commented this morning that while the Commission was under no legal obligation under the new Treaty to act on the basis of such petitions, it would find it politically difficult to ignore. With connecting with the citizens/consumers a mantra of the current Commission, it would appear that all those seeking to influence policy in Brussels would be wise to consider when and how to make use of such techniques in the future.

1 comment November 22, 2007

PES launch online manifesto debate for 2009

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The Party of European Socialists are proudly trumpeting the fact that they will be the first European party to develop their manifesto through an open dialogue using web-based tools. Their manifesto website features blogs, buttons, video, photos using flickr and links to events. Party activists can register to get involved both online and offline. Party leader, Poul Nyrup Rasmussen, features in the opening teaser YouTube video.

No doubt the PES hope that these activities will mobilise local party activists in the run up to the elections and allow them to feel that the manifesto is in effect theirs as much as it is that of the PES. Painful personal experience from last time around suggests that there is nothing more important. It’s always a tad disheartening to find that half the local constituency party activists are refusing to put the European elections leaflet through letterboxes on the opening day of your campaign.

Two questions remain. 1. How far will national parties allow the PES manifesto to be the one that is communicated to voters in 2009? 2. Can the PES avoid falling into the trap of Segolene Royal in France?

1 comment October 10, 2007


About this blog

A blog on the use of digital in politics, public affairs and communications in Europe. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of all members of our team at http://www.eu.fleishmaneurope.com

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