Posts Tagged European Parliament

Public Affairs Action Day – 30 November

Conference season is upon us once again. And boy does our workshop at last year’s Public Affairs Agenda two day extravaganza seem like an age ago. This year we’re partnering with the good folks at Dods on their European Public Affairs Action Day to be held on the 30 November at the Renaissance Hotel (it is a day rather than a summit this year, but the hotel remains the same).

We shall be hosting one of the workshop sessions, which will be structured in the form of a panel discussion complete with Q&A. Our panel is entitled “To Twitter or not to Twitter: the use of digital tools in public affairs” and will run in the second morning slot from approximately 11.30 until lunch. Appearing on our panel will be:

  • Alexander Alvaro MEP talking about the use of the internet by Members of the European Parliament in and after the election campaign earlier this year.
  • Pat Cleary our SVP of digital public affairs from our Washington DC office talking about the use of twitter in advocacy campaigns on the basis of a recent piece of work he did for the Fix Housing First coalition.
  • Mark Redgrove. Mark heads up communication at manufacturing industry association Orgalime. He shall speak about how his organisation is using the internet to support advocacy in a Brussels based context

Registrations are not yet open, but should be soon here. We hope you can join us.

Reblog this post [with Zemanta]James

1 comment October 20, 2009

Fun and games in Strasbourg: politics, climate and science

José Manuel Durão Barroso.
Image via Wikipedia

The European institutions rarely do party politics well, but this week was a rare exception as the current European Commission (EU executive) President Jose Barroso fought for the approval of the European Parliament (lower house one part of our bicameral legislature) for a second five year term in office. The verbal jousting between the Green leader Daniel Cohn-Bendit and Barroso was a delight; proof that the Punch and Judy politics regularly seen at Westminster can take place in a chamber hampered by simultaneous intepretation, stilted debates and differing national traditions.

In the end Barroso scraped together enough votes for approval by an absolute majority (not required but politically important). Portuguese and Spanish Socialists ignored their own group and joined the centre-right, liberal centre and looney right in voting for a renewal of his term of office.

There may be some scepticism as to whether Barroso will shake lose the shackles of the 27 Member State governments or whether his policies have contributed rather than dealt with the recent financial and economic crisis but he was in effect the only candidate and everyone knew it. The negotiations in recent weeks between Barroso and the political groups were as much about the structure and programme of the Commission as anything else.

While the programme (Political Guidelines for the next Commission) includes sweeties for all deserving children – promises for financial services regulation, a decarbonisation of transport and electricity etc – I’d like to concentrate on two new structural changes announced in Tuesday’s debate that interest me:

- A Commissioner for Climate Action

One of the 26 other Commissioners in Barroso’s yet to be formed team will get the climate change brief. Green members I met down in the Parliament this week remain concerned rather than overjoyed. While Barroso once again pointed out the EU’s leadership globally on climate change issues, they fear that a new Climate action Commissioner will get the climate change part of the department for environment (DG Environment) and put it together with the large energy department (DG Transport and Energy). For Greens, this is disaster time. Energy cares about market liberalisation, energy security and has an unhealthy like for nuclear they would say. The climate change activists at DG Environment will be drowned out by the energy obsessed hoardes, or so goes the theory. In reality, climate change is not going away and the debates that currently occur between the different departments are now likely simply to take place within the department. The issue of ambition is probably more about which politician gets the portfolio. Do they come from a big Member State and carry the political clout to push the agenda on Member States, who like to talk good game but then shy away from hard legislation (see the current debate on the energy performance of buildings as an example). We shall watch with interest as Member State’s lobby for their own nominees. It would not be a surprise if the UK went for the brief.

- Chief Scientific Adviser

Barroso also announced the creation of a Chief Scientific Officer who has “has the power to deliver proactive, scientific advice throughout all stages of policy development and delivery.” The EU institutions, mainly Parliament to be fair to the Commission, are hampered by a lack of access to scientific advice at appropriate stages in the policymaking process. The Commission’s scientific committees and agencies such as EFSA (food) and ECHA (chemicals) provide a good service upon request but suffer from work programmes and the need for both consensus and time. It shall be interesting to see what role such an adviser takes, how political or independent they will become, how proactive they can be and how they fit into the current structure of scientific advice. How would BSE, phthalates in toys, melamine in milk have played out should such a figure have existed at those times? Would some of our more reactive Members of the European Parliament have been slapped down or encouraged by this person’s presence? We await the details and of course the person.

James

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4 comments September 17, 2009

Frustrating start for Sweden’s presidency

LISBON TREATY POSTERS
Image by infomatique via Flickr

What a frustrating time this must be for Sweden’s EU presidency! Stockholm’s ambitious plans to demonstrate its dynamic management of the Union are becalmed. Two days after confirming the Council’s candidacy of Barroso, prime minister Fredrik Reinfeldt was obliged to announce that the European Parliament had postponed until mid-September its vote on renewing the Commission president’s mandate. Urgent decisions relating to climate change and the economic crisis could well be delayed. No institutional navel-gazing was the Swedish promise, but it’s not turning out like that.

To make matters more complicated, all institutional matters must await the outcome of the Irish referendum on the Lisbon treaty, now scheduled for October 2. “There is no plan B” commented Swedish foreign minister Carl Bildt on the possibility of an Irish “no” vote.

All this delay must be especially galling for Bildt, a quintessential man of action who relishes the international stage – and one of the candidates for Lisbon’s new job as Council president.

Still, a pattern is beginning to emerge. On Bastille Day former Polish prime minister Jerzy Buzek is expected to be elected president of the Parliament for the next 2 ½ years on the understanding that the Socialist group will take over for the second half of the five year mandate in the person of Martin Schulz. ALDE’s Graham Watson has withdrawn his candidacy in return for an enquiry into the financial services crisis to be chaired by German liberal Wolf Klinz.

It now seems likely that this package will ensure EPP, Socialist, ALDE and Conservative support for Barroso in September, although the greens and others will seek a further postponement.

The MEPs are keeping up the pressure on Barroso: he must set out his own policy objectives to the Parliament in advance of the EP vote.

However, I see that Barroso is planning to use his spare time between now and mid-September to campaign for a “yes” vote in Ireland. Jerzy Buzek is also planning to go there. This is surely in marked contrast to the previous referendum, when foreign politicians were asked to stay away. The point will no doubt be made that without approval of the Lisbon Treaty, the Nice rules will apply, depriving Ireland of a commissioner, maybe for five years in every 15.

Back in the Parliament, chairs of the committees are being allocated. The Conservatives – that’s to say European Conservatives and Reformists – will be pleased that Malcolm Harbour is slotted to take over as chair of the Internal Market Committee. Harbour is much respected by the Commission, in particular because of the role he played in piloting the services directive through Parliament.

I reckon Harbour is someone in touch with the real world. Having just got a new mobile phone and yet another charger to add to my collection I’m glad to see his involvement in a voluntary scheme for setting a standard for these devices so you don’t get a new charger every time you have a new phone. Practical measures like that are especially welcome in the midst of all this institutional power play, or navel-gazing as they call it.

Michael Berendt

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2 comments July 13, 2009

Public affairs views from around the world

As part of our recent global public affairs practice meeting here at Fleishman-Hillard, we managed to catch a minute or two to camera from some of our colleagues from around the world. Struggling for a place to put the clips, we created a YouTube channel all of our own here.

Amongst those contributing to our discussions on the challenges facing companies around the world was former European Commissioner and current member of our International Advisory Board David Byrne.

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2 comments July 9, 2009

65% of MEPs consult Wikipedia at least twice a week. So what?

In our recent survey of the online habits of Members of the European Parliament there were a number of statistics that stood out. None more than the fact that 65% of MEPs consult Wikipedia at least twice a week for legislative work. Reactions from readers to this particular stat varied from “LOL” through to “scary”.Yet the more grounded amongst you simply asked “so what?”

This post seeks to provide some initial answers to this question from the narrow viewpoint of someone conducting public affairs in Brussels. Below I have set out three conclusions focused on the “so what” from our survey results for those seeking to inform MEPs (i.e. public affairs practitioners/lobbyists).

So what for digital public affairs in Brussels?

  • Digital tools are a must for conducting effective Brussels public affairs

Since the start of this blog nearly 2 years ago we have worked on the assumption that our elected European Parliamentarians are using the internet to inform their thinking much in the same way that all of us do. When we don’t know something, or want to find background information, we google it, we go to wikipedia. Our survey supports this assumption. We now have data. 93% of MEPs use search engines on a daily basis in their legislative work and you already know how often they turn to wikipedia. When MEPs are turning to the internet so often to find information, it is pretty obvious that public affairs practitioners should consider digital tools as part of any effective public affairs strategy.

  • Digital tools in public affairs in Brussels may become more important in the future

In terms of their relative importance in informing policy decisions it is clear that traditional forms of interaction (personal contact, written contact, media, events) with MEPs still rate highly. This is not surprising. Such interactions tend to come in the form of personal contact with identifiable actors and would, I venture, be more likely to be about specific dossiers/legislative proposals. Their importance for influencing decisions may be more readily perceived than the impact of information found on websites.

However, our survey suggests that MEPs will increasingly use social media in their own communications towards voters. As they do so they will begin to realise that the internet offers an opportunity to personally connect with interested voters/constituents, rather than simply broadcast at them. Increased familiarity and a recognition that the personal nature of the contact may make online interaction on policy issues more important in years to come. Such an outlook is supported, albeit anecdotally, by the fact that MEPs who blog are more likely to think that blogs are important in informing their decision-making.

  • Digital tools should be an integrated part of implementing your overall public affairs strategy

The two points above do not in anyway seek to downplay the fact that our survey continues to suggest that traditional forms of contact with MEPs are very important in informing the way MEPs think about policy issues. Indeed our survey shows that personal contact (i.e. a meeting, a phone call) is still the number one way to get your message across, closely followed by media and then written communication and events. Our survey supports the view that we all still need to have public affairs strategies rather than digital strategies. These public affairs strategies should be supported and implemented by a combination of tools, including digital ones. Some would call this integration. I am more inclined to call it Public Affairs; communications aimed at informing the course of policy. We simply need to ensure that our Public Affairs toolbox has expanded to contain a full set of tools.

While this may not come as a shock to some, our survey does at least provide some data to back up our thinking. Later this week we’ll reflect on three things our survey has to say about the use of traditional tools in public affairs.

James

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3 comments May 25, 2009

A look back at turn of the century Brussels

Horse and Cart
Image by Jungle_Boy via Flickr

Thanks to Aart van Iterson, a former colleague now at Cambre Associates, who points out by email that our current survey of the use of the internet by Members of the European Parliament is not the first time we have undertaken to research how digital tools are being used in Brussels.

Back in 2000 the then GPC (even then an Omnicom company, but at that stage still to become part of Fleishman-Hillard) teamed up once again with Simon Leysen of Morris & Chapman to conduct “a first of its kind survey investigating primarily how the Brussels based international community use email and internet in their work.”

The highlights of the 2000 survey included the following:

  • The Brussels based international (EU political) community generally prefer first contact to be established via e-mail rather than by letter.
    Over 90% of respondents directly receive and process their own e-mails.
  • For almost half of those surveyed, the Internet has become their main source of information.
  • Before dealing with an organisation, over 70% of respondents say they will visit the organisations’ web-site first to obtain background information.
  • Close to 50% of survey participants prefer to download large amounts of data as opposed to receiving it in its original format.

Despite being less than ten years old, our findings from 2000 have an air of a different era about them. Almost like finding that more than half of us prefer the car to the horse to get to work.

In looking at the online communication activities of our MEPs, we should therefore not be too harsh. Much has changed in the tools we all use to communicate  in a very short time. At the last European elections the likes of YouTube and Twitter did not exist, google was not a verb and Facebook was only accessible to students at Ivy League schools. With this in mind, the use of any of these tools by MEPs, even just a third of them, is truly impressive. What’s more, I am sure that in another nine years our findings from 2009 will seem so beginning of the century.

James

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1 comment May 22, 2009

Euronews on the digital trends study

European lawmakers underuse the internet according to new research. The findings show that while three quarters of MEPs use their personal websites to reach the electorate, only a minority understands the potential of using online technologies to help them interract with people. Only half visit blogs once a week or more, and two thirds have never heard of the social networking tool Twitter.

1 comment May 19, 2009

Do MEPs tweet, blog and Facebook? We find out.

  * Description: Strasbourg, European par...
Image via Wikipedia

Today we launch the results of our European Parliament Digital Trends Survey – www.epdigitaltrends.eu It examines how Members of the European Parliament are using the internet to communicate with their voters as well as how the same MEPs use the internet to inform their daily legislative work. As such, we hope that the results are interesting both for MEPs and for Brussels public affairs practitioners.

In summary MEPs are using the internet to communicate to voters but are not yet for the most part using all the tools available. No doubt MEPs have come a long way since the last elections, but there is still a road to travel.

For public affairs practitioners we believe that our results support the view we espoused when we started this blog 2 years ago. Like all of us MEPs are going online for information to inform their decisions. To be effective, our public affairs strategies need to integrate digital communications into their toolbox of tactics. Digital can not replace traditional tools such as contact programmes and media relations it complements them, rendering our activities more effective.

On the microsite  www.epdigitaltrends.eu you will find the following:

  • Our main results with supporting statistics
  • An e-brochure
  • A full report
  • A library of downloads, including graphs and the raw data for you to make your own analysis and graphs
  • Commentary from MEPs
  • An opportunity for you to post your own thoughts
  • The charities we supported in conducting the research
  • The methodology we used – sample size etc.

In the coming days we shall be taking time to reflect on what the different parts of our results mean for public affairs practitioners in Brussels on this blog.

Thanks to all MEPs who participated and to the hardworking FH team who made it all possible (everyone in the office played some role but in particular I’d like to thank Mike, Reg, Veronique, Liliana, Julie, Carey, Aurelie, Tim, Michele, Jay, Clara and Rosie)

We look forward to your reactions to the results on the microsite and to having a debate on this blog about what our survey says about digital public affairs.

James

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2 comments May 18, 2009

What did Pottering really say?

Pottering’s calm voice may be able to hide his emotions, but we found a nifty digital tool to unmask his true sentiments.

Wordle creates “beautiful word clouds” (their words, not ours) based on a text or website that one inputs. It identifies the most often-used words and makes them larger to show their repetition.

What did Pottering talk to the European Parliament about?

Parliamentarians favourite conversation topic

Parliamentarian's favourite conversation topic.

Public Affairs 2.0 should also face up to it’s own obsession. We clearly like the European Parliament as much as Mr Pottering, but the words ‘European’, ‘digital’, ‘public affairs’ are about the same size as Fleishman-Hillard.

FH talks about MEPs, European, Parliament and FH

FH talks about MEPs, European, Parliament and FH

European Parliament, digital and public affairs will get another tick in the word count next week when we publish a report on the use of digital tools by MEPs.

Add comment May 7, 2009

EP survey fever hits us (and may be you)

For those who have missed it, we’re conducting a survey of MEPs and their digital behaviour. We shall be launching the results on a dedicated micro-site in mid-May. Lots of interesting data (we are currently swimming in pivot tables) from the responses we’ve collated in recent weeks for both MEPs and their staff and the PA community in Brussels and elsewhere.

In case you are feeling that you just can’t wait another couple of weeks and you need a EU survey fix today check out EU Profiler

The survey seeks to tell you where you fit on the political group spectrum -for this former MEP staffer it underlined some of the voting tensions I have experienced in all the elections I have voted in. For my colleagues, there was something of shock that I was still where I started out on the political spectrum.

James

Add comment April 29, 2009

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About this blog

A blog on the use of digital in politics, public affairs and communications in Europe. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients. You will find the contact details of all members of our team at http://www.eu.fleishmaneurope.com

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