I think it’s worthwhile reading the Prime Minister’s full statement to the House of Commons from last night in case you missed it. As Jon Worth notes (hat tip for making the front of the Guardian’s online edition yesterday) being in office has driven probably the most Eurosceptic of Prime Ministers closer rather than farther from Europe. As I read through his speech I noted many of the arguments that pro-Europeans make for why the EU is a good thing and in our national interest. Pity it’s taken a financial crisis and frightful backbench rebellion to get Mr. Cameron to say these things out loud and in public.  I do have to laugh however that he’s only just noticed that the Commission are actually for completing the internal market and a friend of the UK’s agenda generally…One has to wonder where’s he’s been since the Single European Act, oh, the UK (well that explains it).

As for the future, I’m of the opinion this debate is not going away, especially in light of the further integration needed as a result of what’s happening in the Euro-zone and the PM’s desire to fundamentally renegotiate our relationship with the EU as expressed in the same speech. As the Americans would say, “Good luck with that”. Well, so be it. It’s time the UK had this discussion and that those who are generally have an aversion to “Europe” acknowledge the good things that the EU does deliver for UK business and citizens. As someone who takes delight in seeking to convert London cabbies to the European cause I’m up for it.

James

(note – see top right, all views expressed on this blog are personal)

In summary it is something along the lines of proactive, externally focused and all about measurable outcomes. Being a consultant I felt obliged to develop a bit more than a sentence. Hence the nine things that I think effective public affairs functions do well:

1. Provide insights

The only thing public affairs functions have to make their case is the insights that they bring. Best in class public affairs functions have ready access to data, examples, and thoughts and are able to turn these into insights that are timely, relevant and useful for policymakers and wider stakeholders who are figuring out public policy. These folks are of course intelligent beings and will listen to others (with different facts, data, and thoughts) before making up their own minds.

2. Focus on policy formulation

Effective public affairs functions focus on the policy formulation stage more often than not rather than the legislative phase. Once the proposal is out you’re playing at the margins. Not where best in class finds itself that often (see this post on why successful public affairs should be like a Tom Cruise movie).

3. Develop solutions

Successful public affairs functions look to bring solutions to policymakers for the challenges that European society faces. Saying no aint an option, saying this is a more effective way to get to where we all want to be may well be.   

4. Conduct dialogue

Top of the class functions also have the mandate within their own organizations to be able to work on solutions with policymakers and stakeholders, even if their own position is not 100% defined. Policymaking is a process, if you can only start and end with the same position and all you can do is repeat it you’re of little use to all concerned once they’ve read your position paper.

5. Integrate all forms of communications

World class public affairs functions have the mandate and expertise to use all forms of communications in a public affairs context, from media and online to third party mobilization and one-on-one meetings. As our EP Digital Trends survey has shown, the folks you’re seeking to talk to get their information from all sorts of places (as you and everyone else on the planet does). The best in class public affairs functions get this and don’t see their role as restricted to one tactic (meeting people) but focus on how best to achieve the outcome.

6. Remain connected internally

Great public affairs functions are connected within their business in order to get the insights needed to create useful policy thoughts. They also have a functioning public affairs network across European countries that can do all of the other eight points– after all the position of one half of our legislature and much more besides is actually decided in national capitals.

7. Seek out partners

Brussels is based on consensus. As such, to be on top of your game you’re going to have to be able to find and motivate partners within industry, civil society and elsewhere of the merits of your insights and the solution you’re proposing.

8. Value reputation

Best in class functions are part of businesses that care about what they do and care about what people say about what they do. While the strategic direction of an organization is not normally decided by its public affairs function and the value that an organization places on the external world depends on many factors, I think effective functions bring the outside inside and can be an agent for change within their own organizations as much as outside it.

9. Provide value to the business

Really great public affairs functions are relevant to their businesses. What they do is relevant, timely and useful to the continued success of their organizations. What the EP Committee said today was really interesting to EU geeks like us, but a best in class function is able to say why it’s important for their organization, what impact it’s likely to have going forward and what they’re going to do about it. They answer the “so what” question on a daily basis.

James

It’s also the time of year when I, as an American, have to go through the annual bureaucratic rigmarole that is renewing my Belgian work permit. This is now my third time down the path of renewal and every year it’s the same somewhat maddening procedure (though the first time is always the worst!). This year, however, I’ve found myself pondering  the question that I always find myself answering for curious Europeans who say something like ‘But, it’s normal for Europeans to want to go to the States, but you’re an American, how did you find yourself here, in Brussels?!’, and so I decided to take a little poll around the FH Brussels office to see why the other Americans (there are 5 of us in total!) are here.

Carey Evans, from Los Angeles, California

“I came for the weather… clearly.”

Jessica Henderson, from the Twin Cities area (Minneapolis/St. Paul), Minnesota

“Because I couldn’t afford London, Paris, or Geneva.”

Tatiana Hulko, from Evergreen, Colorado

“I blame the Brit in my life for trading in sunshine for rain.”

Katie Wolicki, from Asheville, North Carolina

“Belgian chocolate, frites, waffles, and the little boy peeing….what more could you ask for? ”

That leaves me. So why am I here? Well, I can’t say I came for the weather and I, too, am probably unable to afford the luxury of life in London, Paris, or Geneva. Nor can I claim that it was the infamous beer, waffles, or chocolate that lured me here – though they didn’t hurt. And although my colleagues have all provided (what I like to assume are) tongue-in-cheek responses to my query, I have to say that I originally landed in Brussels sort of through happenstance and, like most Europeans here who are not natives to this fair(ish) city, I guess I got sucked in. It started innocently enough, with an internship here during my undergrad studies, but living in Brussels piqued my interest in EU affairs and the policy making scene. I returned after graduating to do a Masters’ in Leuven, got a job in a public affairs consulting firm in Brussels, then another job, et voila, little by little, before I really realized, the exciting world of the EU had gripped me and the slightly more laid-back lifestyle of the Brussels-scene kept me close. Despite the rain and the endless red tape, the lack of friendly service, and the inconvenience of much of everyday life (I’m sorry, but it makes NO sense that all of the shops and stores close on bank holidays when people actually have time to spend their money!) I find myself willfully going through this renewal process that keeps me here for at least another year.

And so, as much as this writer likes to complain about the above mentioned issues (and more!) I have to accept that actually, we do have it pretty good here. The international work environment that I’m lucky enough to be  a part of is a unique one. The friends I’ve made who live here and who depart to the far reaches of the globe are largely friends and contacts I’ve made in Brussels. The proximity to the heart of European policy making and the opportunity to have interesting interactions with policymakers means that my job is interesting every day – not something that can necessarily be said even for my counterparts who live and work in America’s version of Brussels, Washington DC. These are the things that brought me here and which keep me here still.

That said, for now I’ve had about as much of Brussels as I can take for 7 months at a time without ‘escaping’ and I’m off on hols back to New England as of Monday. So ‘bonnes vacances’ everyone! See you in a few weeks when I’m back – refreshed by the warm weather, sunny, blue skies, and ocean breezes of the Maine and Massachusetts coasts and ready to face the gray skies and Bruxellois lifestyle that we have all come to, err, know and love.

Lindsay Hammes, from Augusta, Maine

The thing that most surprised me about Brussels was…

The traffic. I thought Beijing was the worst city in the world for too many traffic jams and cars but Brussels seems to be even worse.

If there was one thing I’d change about the EU it would be…

To streamline the EU bureaucracy and make it simpler, quicker and more effective.

If I were a European I’d want to be a….

Belgian. They enjoy the freedom of having no government.

If you want to understand China…

Please learn some Chinese, stay in China for a number of years and spend time communicating with locals. If you do not understand what they are saying, and that’s not because of the language issue, please resort to some history books for the answer.

The next big thing to come out of China will be…

A big hug. China is embracing the world with goodwill and money.

If you ever go on a business trip to Beijing don’t forget to…

Climb the Great Wall, for only by doing that will you become a true man! And you will not be surprised to see that the Wall can’t be seen for true men.

I mention this as earlier this week I was a little taken by the comments of Polish PM Donald Tusk. As reported by the Guardian he took his fellow EU leaders to task for talking good game about the EU and then undermining it with their very actions. He also suggested that even in this time of crisis and uncertainty we should be a little bit more confident about being Europeans and what the EU has achieved. It made me reflect that having confidence in their achievements is certainly not something lacking in our transatlantic friends. Perhaps if we could make that small change in our own attitude, combine it with our (relative) ability to focus on something a little more long term than the moment and our infinitely better choice of shirts then we’d be onto a winner.

James

During my brief sojourn in the United States the US Chamber’s European programme was a revelation. It may not be the part of the Chamber that grabs the headlines, but it’s chock full of thoughtful Atlanticists (Gary Litman, Peter Rashish) who are doing their bit to ensure that the trans-atlantic agenda does not disappear into the equivalent of a political Bermuda triangle. A triangle that’s somewhere between the intercine warfare of Washington, an almost morbid fascination with the rise of China and an attitude of ‘benign neglect’ from the Obama Administration.

Yesterday’s paper – which you can find here - provides yet another policy option for restarting what is generally thought to be a generally dormant EU-US relationship. It’s a variation of mutual recognition of standards, which starts with integrating the impact on both sides of the Atlantic through each jurisdictions’ regulatory impact assessments. Its starting point is that in terms of product safety the desired outcomes of our regulatory regimes are pretty similar – even if our routes to achieving them are somewhat different. Something which I reflected upon by suggesting last year that we may be able to agree that neither the EU nor the US wants to kill its citizens. It seems from reading to be a decent approach.

My problem (US readers: I mean challenge) with the Chamber’s paper is two fold. First, I wonder whether there is a risk that the Chamber is diluting its own focus and that of those it is trying to convince by coming up with too many ideas at once. It’s only this time last year that the Chamber heralded a zero tariff agreement as the way forward on US-EU trade issues.  Is this now yesterday’s failed idea? Secondly, I’m of the opinion that it is not a lack of policy options that is the issue but a lack of political space. It doesn’t matter how many policy options we come up with. A clear message and an identified constituency needs to be created in Washington that will allow EU-US trade to rise up the agenda and take root there. Frankly speaking, outside of our good friends at the Chamber the educated and influential people I met in my time there just didn’t have Europe on their radar. It’s a non-issue. We may be fascinated by policy in Brussels, but I’d suggest in Washington politics is somewhat more important. It’s the latter that the Chamber and the EU need to get right.

James

Image courtesy of European Parliament

From our bent bananas to nutritious and safe Spanish cucumbers we love our fruit and vegetables here in the Brussels bubble. So much so it seems that our elected representatives are intent on waving them at us in the European Parliament, as Francisco Sosa Wagner MEP (non-aligned, Spain) showed yesterday. Well, it makes for a good photo doesn’t it.

But what’s the best thing to be waved in a debate in the European Parliament? Here’s some of the other things we remember being brandished by our elected representatives over the years:

• A bunch of carrots
• A tin of tomato puree
• Scoobie strings
• Safety helmets
• A pornographic magazine
• A box of pizza
• A birthday cake

It’s not quite a top ten list as yet. Perhaps you have favorites to add? 

James

The topic of ehealth is attracting huge interest in Brussels amongst policymakers, stakeholders, think tanks…. Basically our Brussels’ bubble.

First of all – what is it? A good definition seems “the application of information and communications technologies in the health sector”.

Secondly, will it transform European healthcare system in the long term? In a two pager, posted on our FH website, we have tried to outline its benefits and the barriers that have still to be overcome if we want ehealth to flourish.

Enjoy!

Teresa

The European institutions rarely do party politics well, but this week was a rare exception as the current European Commission (EU executive) President Jose Barroso fought for the approval of the European Parliament (lower house one part of our bicameral legislature) for a second five year term in office. The verbal jousting between the Green leader Daniel Cohn-Bendit and Barroso was a delight; proof that the Punch and Judy politics regularly seen at Westminster can take place in a chamber hampered by simultaneous intepretation, stilted debates and differing national traditions.

In the end Barroso scraped together enough votes for approval by an absolute majority (not required but politically important). Portuguese and Spanish Socialists ignored their own group and joined the centre-right, liberal centre and looney right in voting for a renewal of his term of office.

There may be some scepticism as to whether Barroso will shake lose the shackles of the 27 Member State governments or whether his policies have contributed rather than dealt with the recent financial and economic crisis but he was in effect the only candidate and everyone knew it. The negotiations in recent weeks between Barroso and the political groups were as much about the structure and programme of the Commission as anything else.

While the programme (Political Guidelines for the next Commission) includes sweeties for all deserving children – promises for financial services regulation, a decarbonisation of transport and electricity etc – I’d like to concentrate on two new structural changes announced in Tuesday’s debate that interest me:

- A Commissioner for Climate Action

One of the 26 other Commissioners in Barroso’s yet to be formed team will get the climate change brief. Green members I met down in the Parliament this week remain concerned rather than overjoyed. While Barroso once again pointed out the EU’s leadership globally on climate change issues, they fear that a new Climate action Commissioner will get the climate change part of the department for environment (DG Environment) and put it together with the large energy department (DG Transport and Energy). For Greens, this is disaster time. Energy cares about market liberalisation, energy security and has an unhealthy like for nuclear they would say. The climate change activists at DG Environment will be drowned out by the energy obsessed hoardes, or so goes the theory. In reality, climate change is not going away and the debates that currently occur between the different departments are now likely simply to take place within the department. The issue of ambition is probably more about which politician gets the portfolio. Do they come from a big Member State and carry the political clout to push the agenda on Member States, who like to talk good game but then shy away from hard legislation (see the current debate on the energy performance of buildings as an example). We shall watch with interest as Member State’s lobby for their own nominees. It would not be a surprise if the UK went for the brief.

- Chief Scientific Adviser

Barroso also announced the creation of a Chief Scientific Officer who has “has the power to deliver proactive, scientific advice throughout all stages of policy development and delivery.” The EU institutions, mainly Parliament to be fair to the Commission, are hampered by a lack of access to scientific advice at appropriate stages in the policymaking process. The Commission’s scientific committees and agencies such as EFSA (food) and ECHA (chemicals) provide a good service upon request but suffer from work programmes and the need for both consensus and time. It shall be interesting to see what role such an adviser takes, how political or independent they will become, how proactive they can be and how they fit into the current structure of scientific advice. How would BSE, phthalates in toys, melamine in milk have played out should such a figure have existed at those times? Would some of our more reactive Members of the European Parliament have been slapped down or encouraged by this person’s presence? We await the details and of course the person.

James

Related articles by Zemanta

• Barroso wins EU commission second term (guardian.co.uk)
• Barroso faces vote on new mandate (news.bbc.co.uk)
• Europe’s institutions and what they do (telegraph.co.uk)

Elections are in the air, as is the Commission, its President and the European economy. So what better way to get a strategic direction for where Europe should focus its efforts than an online survey of citizens. After all, we can’t make more of a meal of it than 20, or for that matter 27, heads of state and government.

A rather Jed Bartlett looking* (hands in pockets, relaxed look about him) President Barroso asks you to tell him what you think at tellbarroso.eu

Undertaking to “tell Barroso” is, I found, a relatively painless experience and could be described more as an online brainstorm than a survey. You are asked to write down the first things that come to mind tp a simple question about what Europe should be concentrating on. Now remember folks, at this first stage in the “ideation” process it’s quantity not quality that matters. Stick to individual words or phrases and keep ‘em coming. As with your traditional brainstorm, you then get the chance to expand upon your ideas in the comments box. Lots of opportunity for the ramblers amongst us to ramble, at length.

Finally and perhaps most pleasurably you get to see other people’s brainwaves and then place those you don’t like in a rubbish bin. Fantastic – there was lots of trash and I was sorting it (for energy recovery, you understand).

Now I’m a little bit of a novice at netiquette, but in normal life one is not allowed to commit such a heresy as binning ideas once they’ve been written on a post-it and placed on the wall. In traditional brainstorms ideas are all good and should be generally built upon, expanded, challenged and improved through debate and discussion. Under no circumstances should one suggest that the idea your colleague has just come up with is infantile rubbish deserving only of the waste paper bin/recycling tray. It got me thinking though, if such a heresy were allowed within the EU institutions wouldn’t our legislation be just a little bit better? Now that’s an idea someone should tell Barroso about.

James

*It occurs to me that Jed Bartlett does this at the end of Series 2 of the West Wing – when he decides to run for re-election. Apologies to all readers who are not addicted to the West Wing. May we suggest picking up the box set of all seven formidable seasons on Amazon for 50 quid, you’ll never be stuck for an evening’s entertainment ever again.