Reputation and Public Affairs: inseparable bedfellows

March 26, 2013

Gone are the days where Public Affairs took place in a vacuum. Increasingly, the work of PA professionals must be conducted within the prism of an organisation’s or industry’s broader reputation. This was the message of my presentation at the 2013 European Public Affairs Action Day, now a permanent fixture of the PA calendar.

Speaking at the 21 March event organised by the Parliamentary communications and political information firm, Dods, I explored, through 10 principles and 10 ideas, the way in which PA can adapt to this new paradigm. Admittedly, it’s a tough nut to crack in Brussels as actual reputation management tends to be beyond the remit of Public Affairs. There are however a number of things PA pros in Brussels can do either to mitigate a poor reputation, or harness a good one. Take a closer look at the presentation below.

View the presentation here: EPAD – March 2013

Of particular note, allow me to introduce FH’s “Authenticity Gap” research showing the difference between expectations and experience in the 9 areas we’ve identified as the DNA of authenticity (and thereby trust).


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A blog on politics, policy, public affairs and communications in Brussels and the European Union. The blog is written by the team at Fleishman-Hillard in Brussels. Views expressed are personal and do not reflect those of the company or its clients.

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