Public Affairs 2.0

Google ads for politicians

September 24, 2008 at 9:23 pm fhbrussels 5 comments

Image via CrunchBase

Expanding our reading beyond our traditional EN sources, we note that the use of Google Adwords for political campaigns has caught the attention of our Italian friends at left leaning daily la Repubblica. Surely our MEPs, Italian or otherwise, should be looking into this tactic with elections in mind to reach out to voters interested in the issues they deal with here in Brussels? With this in mind, perhaps that’s why we hear rumour of an e-campaigning event being hosted by Google here in Brussels (p.s. we’d love an invite if Google people are listening/reading). Not sure MEPs have Obama’s budget but still, every click counts (both for MEP and Google I expect).

For those MEPs thinking about it, this article from much earlier in the US primary season contains some hints from experts from Google and elsewhere on what to do and not to do. Tips iinclude advertising on your opponents name and advertising around those issues that poll top of voters concerns.

In any case, we’ve also been noticing a veritable increase in interest in using the tool to reach out to get  messages out here in Brussels. Can you spot any of our current ads I wonder?

Jimmy (still searching for suitable word beginning with J for new trend of signing posts on this blog)

Entry filed under: Uncategorized. Tags: AdSense, Advertising, AdWords, Google, Google Adsense, Google Adwords, la repubblica, Search Engines, Searching.